Insights

Master the art of SaaS pricing with this comprehensive guide covering pricing models, value metrics, packaging strategies, and operational best practices. Learn how to design, implement, and optimize pricing for sustainable growth and customer success.

In this issue, we will focus on the Pricing Team, which promotes the most direct approach to increasing ARPA, such as the Pricing Review, to see how to optimize the company's overall profitability.

While temperature-controlled delivery is commonplace in Japan, the concept of 'cold delivery' is revolutionizing logistics and opening up huge markets globally. However, the situation in the world is different. The emergence of cold chain logistics is revolutionary and is opening up vast new markets. In this article, we will introduce you to the new markets that the cold chain is bringing to Africa, and the technologies that are making it possible.

In this article, I would like to explore the definition and history of EDI, and what kind of EDI will be required in the future through the use of EDI at home and abroad.

This article focuses on PLGs and how to handle Product Qualified Leads ("PQLs"), the key to their growth.

This article focuses on PLG and how to handle Product Qualified Leads (PQLs), which are key to its growth.

This article aims to systematically organize multi-product strategies, compounding, and All-in-One approaches, providing a foundation for strategic discussions.

The nature of the product organization changes depending on the characteristics of the product itself, its phase, and the competitive environment. So, how should we view and design the product organization? In this article, we will review the product organization for each phase and raise its resolution around its impact on decision making.

For product-focused companies, the foundation of their business lies in adopting a product mindset—accurately understanding user needs, designing solutions to meet them, and creating user value.

Following the success of e-commerce, social networks, and social games, the SaaS business model emerged in Japan during the 2010s. Following the order of Horizontal SaaS and Veritical SaaS, new players have emerged one after another. Product-Market Fit (PMF) is the first crucial milestone for a product after its launch phase. In this article, we would like to explore PMF once again, digging as deep as possible.

This article explores Product Ops, an organizational role that is gaining traction in Japan, and examines its responsibilities and key considerations for implementation.

In this article, we will try to sort out what kind of multi-product strategy you should take depending on your target industry, vertical and user persona.

In April 2023, White Healthcare re-launched "Your Medicine Box," an e-commerce platform for over-the-counter (OTC) drugs and regular medicines. Your Medicine Box" is an e-commerce site that supports members' health and self-medication by offering over-the-counter (OTC) medicines individually suited to members' needs while utilizing receipt data. In this interview, we spoke with Yoshiki Hirai about the background of providing "Your Medicine Box" and its aims.

This article looks at the differences between Horizontal SaaS and Vertical SaaS and how these differences make a difference in product development.

Not many organizations are able to make user first a reality as they breathe the air. There is a high hurdle to be constantly reminded when planning a product, identifying user issues, creating PRDs, and finally being able to confirm that the product is valuable to the user.