Article List
Product
Product Organization Design and Decision-Making Processes
The nature of the product organization changes depending on the characteristics of the product itself, its phase, and the competitive environment. So, how should we view and design the product organization? In this article, we will review the product organization for each phase and raise its resolution around its impact on decision making.
Product
Product Mindset
For product-focused companies, the foundation of their business lies in adopting a product mindset—accurately understanding user needs, designing solutions to meet them, and creating user value.
Product
Steps to Achieve Product-Market Fit (PMF)
Following the success of e-commerce, social networks, and social games, the SaaS business model emerged in Japan during the 2010s. Following the order of Horizontal SaaS and Veritical SaaS, new players have emerged one after another. Product-Market Fit (PMF) is the first crucial milestone for a product after its launch phase. In this article, we would like to explore PMF once again, digging as deep as possible.
Product
Product Ops: The Evolution of Product Management
This article explores Product Ops, an organizational role that is gaining traction in Japan, and examines its responsibilities and key considerations for implementation.
Product
Multi-Product Strategies in SaaS
In this article, we will try to sort out what kind of multi-product strategy you should take depending on your target industry, vertical and user persona.
Spotlight
Advancing Self-Medication and Optimizing Healthcare Costs Through Receipt Data and E-commerce: An Interview with Yoshiki Hirai of White Healthcare
In April 2023, White Healthcare re-launched "Your Medicine Box," an e-commerce platform for over-the-counter (OTC) drugs and regular medicines. Your Medicine Box" is an e-commerce site that supports members' health and self-medication by offering over-the-counter (OTC) medicines individually suited to members' needs while utilizing receipt data. In this interview, we spoke with Yoshiki Hirai about the background of providing "Your Medicine Box" and its aims.
Product
Distinguishing Vertical SaaS from Horizontal SaaS
This article looks at the differences between Horizontal SaaS and Vertical SaaS and how these differences make a difference in product development.
Product
User Value Original Theory
Not many organizations are able to make user first a reality as they breathe the air. There is a high hurdle to be constantly reminded when planning a product, identifying user issues, creating PRDs, and finally being able to confirm that the product is valuable to the user.
Product
The Concept and Process of Feature Closing
This article focuses on the discontinuation of a product or feature and outlines the process and key decision-making points to consider.
Product
Product Manager Diversity: Key to Realizing Product Strategy
This article reviews product strategy and explores the importance and benefits of product manager diversity in realizing that strategy, focusing on the growth phase and beyond.
