The Evolution and Digital Strategy of Inditex, the World's Largest Apparel Company Behind ZARA
Inditex (Industria de Diseño Textil, S.A.), one of the largest apparel companies globally and the owner of the ZARA brand, exemplifies the SPA (Specialty store of Private label Apparel) model, where it designs, manufactures, and sells its own products. Besides ZARA, the company owns other brands such as Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, ZARA HOME, and Uterqüe.