Article List
Research
The Rise of SaaS: How Salesforce and Marc Benioff Revolutionized Marketing Strategy
Salesforce established a SaaS (Software as a Service) business model that delivers software services via the Internet. While it is best known for business applications like CRM and SFA, Salesforce has significantly broadened the scope of the entire enterprise software market.
Research
Innovation and New Ventures: What ambie Earphones Teach Us About Craftsmanship
As remote work and online lessons have become more common due to COVID-19, the demand for audio devices such as earphones has expanded alongside the increased use of online conferencing platforms like Zoom.
Letter
Stakeholder Update
Over the past few years, the keyword "digital transformation" has rapidly increased in prominence in both media coverage and documentation. As all companies, regardless of industry size, promote a variety of DX initiatives, the discussion is increasingly focusing on the use of digital technology not only to improve operational efficiency but also to create new business models and revenue streams.
Platform
How Large Enterprises are Embracing Digital Platforms
The development of the Internet network and the proliferation of personal computers, smartphones, and other IoT devices have led to the emergence of numerous digital platform companies.
Company
Why we chose GitHub for our company-wide workspace
ROUTE06 began migrating all company workspaces to GitHub in January 2022. All employees have GitHub accounts, and in corporate and marketing operations, documents such as minutes and business guidelines are created and tasks are managed on GitHub on a daily basis.
Product
Key points in launching a new digital business
The use of new digital technologies has become a prerequisite for many new businesses of major companies across all industry sectors. These technologies, such as SaaS tools, enable companies to build operations quickly and cost-effectively.
Design
The Rise of Design Engineering
In recent years, the term "design engineering" has become increasingly common in software development. In the past, design engineering was discussed as an industrial design field that involved many people involved in the manufacturing and construction of the target product, and as an approach to both pursuing convenience and utility for the user and reducing lead time and maximizing loss efficiency in the manufacturing process in the manufacturing process, which involves a wide range of processes. Recently, this approach has been expanding into the realm of software development.
Technology
Potential of Kotlin for server side
In recent years, Kotlin has been attracting attention as a server-side development language, and while it is most commonly recognized for its use in Android app development, more and more startups and major tech companies (Adobe, AWS, Expedia, etc.) are actively adopting Kotlin for server-side development as well.
Case
CHOOSEBASE: The Future of Retail, Driven by People and Department Stores
Sogo & Seibu and ROUTE06 jointly issued a press release on the development of OMO store. )," in collaboration with AWL, HEY, Logikura and other partners to provide OMO (Online Merges with Offline) structure and services.
Case
Digitally Connected Urban Mines, Toward a Society of Endless Resources
Today's press conference and press release announced the launch of MEX, an e-scrap trading platform operated by Mitsubishi Materials Corporation. As a partner company of MMC, I had the opportunity to attend the press conference and explain MMC's digitalization strategy, MMDX (Mitsubishi Materials Digital Business Transformation), and the potential of MEX.