Tag
SaaS
This page introduces articles, news and other case studies related to SaaS (Software as a Service).
Product
The Next Step in the Japanese SaaS Market: Product Strategy in the Growth Phase
In this article, I will outline key considerations for product leaders of startups and new businesses in Series A-B that have achieved PMF within specific target segments.
Product
The Growth of Product Management in Enterprise Companies
This article focuses on enterprise companies and summarizes the state of product management as a starting point for promoting DX.
Product
Pricing Design and Operation in SaaS
This article covers the basics of pricing in SaaS, from the basics to day-to-day operations.
Product
The Pricing Team: Key to Maximizing ARPA
In this issue, we will focus on the Pricing Team, which promotes the most direct approach to increasing ARPA, such as the Pricing Review, to see how to optimize the company's overall profitability.
Product
The Importance of PQLs: Key to Driving PLG Success
This article focuses on PLGs and how to handle Product Qualified Leads ("PQLs"), the key to their growth.
Product
The Relationship Between Multi-Product Strategies, Compounding, and All-in-One
This article aims to systematically organize multi-product strategies, compounding, and All-in-One approaches, providing a foundation for strategic discussions.
Product
Product Organization Design and Decision-Making Processes
The nature of the product organization changes depending on the characteristics of the product itself, its phase, and the competitive environment. So, how should we view and design the product organization? In this article, we will review the product organization for each phase and raise its resolution around its impact on decision making.
Product
Product Mindset
For product-focused companies, the foundation of their business lies in adopting a product mindset—accurately understanding user needs, designing solutions to meet them, and creating user value.
Product
Steps to Achieve Product-Market Fit (PMF)
Following the success of e-commerce, social networks, and social games, the SaaS business model emerged in Japan during the 2010s. Following the order of Horizontal SaaS and Veritical SaaS, new players have emerged one after another. Product-Market Fit (PMF) is the first crucial milestone for a product after its launch phase. In this article, we would like to explore PMF once again, digging as deep as possible.
Product
Product Ops: The Evolution of Product Management
This article explores Product Ops, an organizational role that is gaining traction in Japan, and examines its responsibilities and key considerations for implementation.
Product
Multi-Product Strategies in SaaS
In this article, we will try to sort out what kind of multi-product strategy you should take depending on your target industry, vertical and user persona.
Product
Distinguishing Vertical SaaS from Horizontal SaaS
This article looks at the differences between Horizontal SaaS and Vertical SaaS and how these differences make a difference in product development.