Tag
New Business
Articles, news, and other case studies related to new businesses, from major companies to start-ups, are introduced here. The creation of new businesses has become an important management issue year after year, especially for major companies, and various efforts are being made to provide new services using digital technology and to digitalize processes from procurement, manufacturing, to sales support. New business launch schemes are diversifying, including the formation of new business project teams within existing business divisions, the establishment of new business divisions, internal ventures and subsidiaries, joint ventures with multiple companies, and other open innovation-type business and capital alliances, and the mechanisms for innovation and personnel and organizational design are also being actively discussed. The design of innovation mechanisms, human resources, and organizations have also become the subject of active discussion.
Case
CHOOSEBASE: The Future of Retail, Driven by People and Department Stores
Sogo & Seibu and ROUTE06 jointly issued a press release on the development of OMO store. )," in collaboration with AWL, HEY, Logikura and other partners to provide OMO (Online Merges with Offline) structure and services.
PRESS
Sogo & Seibu Partners with ROUTE06 to Launch Innovative OMO Store
Sogo & Seibu Co., Ltd. and ROUTE06,Inc. have collaborated on the development of stores for Sogo & Seibu's new business venture, CHOOSEBASE SHIBUYA. Leveraging a Retail-as-a-Service (RaaS) model, the store aims to connect digital-native consumers with emerging brands through cutting-edge technology. We aim to provide new value through open innovation between department stores and startup companies.