ROUTE06 has partnered with Mitsubishi Corporation (MC) to launch a cutting-edge B2B marketplace for parts procurement, aimed at enhancing customer value and validating a new commercial model.
With the rapid advancement of digital technology, companies across all industries are racing to develop innovative business models. To maintain and strengthen competitiveness, businesses must swiftly embrace digital transformation (DX) 1. One of the means to execute "offensive DX" 2, which is to create new sales or further activate existing business transactions through the use of digital technology, is to create a platform for business transactions.
With the launch of this marketplace for parts procurement, we aim to realize smoother transactions between buyers and suppliers and create new customer value.
Details of Support
ROUTE06's comprehensive support for this marketplace launch includes:
- Marketplace service design
- Development and provision of the underlying system
- UI/UX design and implementation
Since its launch in January 2021, the marketplace has been continuously evolving. ROUTE06 and MC are now focused on refining the business model through rigorous Product Market Fit (PMF) validation.
