Tag
Growth
This page presents a curated collection of articles, news, and case studies centered on effective strategies and measures for driving product growth.
Marketing
Zapier: An Automated Platform Built on Unique Content Marketing
Zapier's success is due in large part to their unique content marketing, which they have continued to focus on since their early days. This article highlights the content marketing that has been the driving force behind Zapier's growth.
Product
The Next Step in the Japanese SaaS Market: Product Strategy in the Growth Phase
In this article, I will outline key considerations for product leaders of startups and new businesses in Series A-B that have achieved PMF within specific target segments.
Product
Product Mindset
For product-focused companies, the foundation of their business lies in adopting a product mindset—accurately understanding user needs, designing solutions to meet them, and creating user value.
Product
The Evolution of Pricing in SaaS
This article reviews how businesses and products have evolved with the rise of XaaS and identifies the necessary changes in pricing to support this evolution.
Product
Key Features of SaaS and a Step-by-Step Guide to Launching
With the spread of the new coronavirus, the need for remote work, including from home, has rapidly increased, making SaaS a widely recognized term in Japan.
Product
Key points in launching a new digital business
The use of new digital technologies has become a prerequisite for many new businesses of major companies across all industry sectors. These technologies, such as SaaS tools, enable companies to build operations quickly and cost-effectively.
PRESS
ROUTE06 and Mitsubishi Materials collaborate on the development of the E-Scrap exchange platform MEX
ROUTE06, Inc. has announced that it has collaborated with Mitsubishi Materials Corporation (hereafter: “Mitsubishi Materials”) in the development of the E-Scrap exchange platform MEX.
MEDIA
ROUTE06 was introduced in NIKKEI BUSINESS DAILY
Startup ROUTE06 (ROUTE Six, Shibuya, Tokyo) worked with Sogo & Seibu to design a new type of store system that opened at the Seibu Shibuya store (Shibuya, Tokyo) that makes use of QR codes and artificial intelligence (AI) cameras and has no store staff to serve customers. The startup SIer (system integrator) aims to lead the digital transformation (DX) of the retail industry.