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Product Management

This page introduces articles, news and other case studies related to product management.

Advancing Self-Medication and Optimizing Healthcare Costs Through Receipt Data and E-commerce: An Interview with Yoshiki Hirai of White Healthcare

Spotlight

Advancing Self-Medication and Optimizing Healthcare Costs Through Receipt Data and E-commerce: An Interview with Yoshiki Hirai of White Healthcare

In April 2023, White Healthcare re-launched "Your Medicine Box," an e-commerce platform for over-the-counter (OTC) drugs and regular medicines. Your Medicine Box" is an e-commerce site that supports members' health and self-medication by offering over-the-counter (OTC) medicines individually suited to members' needs while utilizing receipt data. In this interview, we spoke with Yoshiki Hirai about the background of providing "Your Medicine Box" and its aims.

Distinguishing Vertical SaaS from Horizontal SaaS

Product

Distinguishing Vertical SaaS from Horizontal SaaS

This article looks at the differences between Horizontal SaaS and Vertical SaaS and how these differences make a difference in product development.

User Value Original Theory

Product

User Value Original Theory

Not many organizations are able to make user first a reality as they breathe the air. There is a high hurdle to be constantly reminded when planning a product, identifying user issues, creating PRDs, and finally being able to confirm that the product is valuable to the user.

The Concept and Process of Feature Closing

Product

The Concept and Process of Feature Closing

This article focuses on the discontinuation of a product or feature and outlines the process and key decision-making points to consider.

Product Manager Diversity: Key to Realizing Product Strategy

Product

Product Manager Diversity: Key to Realizing Product Strategy

This article reviews product strategy and explores the importance and benefits of product manager diversity in realizing that strategy, focusing on the growth phase and beyond.

Security in Cloud Services

Product

Security in Cloud Services

This article provides an overview of the security measures cloud service providers should implement and outlines various security certifications.

Freemium in SaaS: Three Key Strategies

Product

Freemium in SaaS: Three Key Strategies

In this article, we will review what freemium means in SaaS, compare it with the similar concept of free trial, and confirm what it means in terms of product strategy.

The Evolution of Pricing in SaaS

Product

The Evolution of Pricing in SaaS

This article reviews how businesses and products have evolved with the rise of XaaS and identifies the necessary changes in pricing to support this evolution.

Career Paths to Becoming a Product Manager

Product

Career Paths to Becoming a Product Manager

While knowledge about product management is growing, there's no well-organized guide on how to become a product manager. At the same time, the gateway to becoming a product manager with no experience is still quite limited. In light of this situation, this article challenges you to categorize the career path to product manager based on the backgrounds of the product managers I have worked with and the backgrounds of the product managers who became product managers.

The Evolving Role of Product Leaders in Business Growth

Product

The Evolving Role of Product Leaders in Business Growth

This article explores the evolving roles, skills, and mindset of product leaders, with a focus on the organization, company structure, and the business phase in which they operate.

Creating an Environment for Product Evolution: The Hard Factors

Product

Creating an Environment for Product Evolution: The Hard Factors

In the previous article, we covered the soft aspects, highlighting the importance of shared goals, user focus, and agility. In this article, we will introduce the hard aspects, including the tools that support the soft aspects.

Creating an Environment for Product Evolution: The Soft Factors

Product

Creating an Environment for Product Evolution: The Soft Factors

What kind of environment supports the products that form the basis of your business, and what kind of environment do the product development personnel who drive its operation seek?