Tag
Marketing
Articles, news and other case studies related to marketing.
Research
The Rise of SaaS: How Salesforce and Marc Benioff Revolutionized Marketing Strategy
Salesforce established a SaaS (Software as a Service) business model that delivers software services via the Internet. While it is best known for business applications like CRM and SFA, Salesforce has significantly broadened the scope of the entire enterprise software market.
Research
Innovation and New Ventures: What ambie Earphones Teach Us About Craftsmanship
As remote work and online lessons have become more common due to COVID-19, the demand for audio devices such as earphones has expanded alongside the increased use of online conferencing platforms like Zoom.