Tag
B2C
This page introduces articles, news and other case studies related to B2C (Business to Customer/business to consumer).
Product
The Evolving Role of Product Leaders in Business Growth
This article explores the evolving roles, skills, and mindset of product leaders, with a focus on the organization, company structure, and the business phase in which they operate.
Design
Figma: The Design Platform Bridging Creativity and Technology
Figma, known for its simple shapes and colorful Memphis-style graphics, is widely used by designers, product managers, and engineers alike, creating a unique and evolving ecosystem. The number of users has rapidly expanded.
Research
The Evolution and Digital Strategy of Inditex, the World's Largest Apparel Company Behind ZARA
Inditex (Industria de Diseño Textil, S.A.), one of the largest apparel companies globally and the owner of the ZARA brand, exemplifies the SPA (Specialty store of Private label Apparel) model, where it designs, manufactures, and sells its own products. Besides ZARA, the company owns other brands such as Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, ZARA HOME, and Uterqüe.
Research
Innovation and New Ventures: What ambie Earphones Teach Us About Craftsmanship
As remote work and online lessons have become more common due to COVID-19, the demand for audio devices such as earphones has expanded alongside the increased use of online conferencing platforms like Zoom.
Platform
How Large Enterprises are Embracing Digital Platforms
The development of the Internet network and the proliferation of personal computers, smartphones, and other IoT devices have led to the emergence of numerous digital platform companies.
Case
CHOOSEBASE: The Future of Retail, Driven by People and Department Stores
Sogo & Seibu and ROUTE06 jointly issued a press release on the development of OMO store. )," in collaboration with AWL, HEY, Logikura and other partners to provide OMO (Online Merges with Offline) structure and services.
PRESS
Sogo & Seibu Partners with ROUTE06 to Launch Innovative OMO Store
Sogo & Seibu Co., Ltd. and ROUTE06,Inc. have collaborated on the development of stores for Sogo & Seibu's new business venture, CHOOSEBASE SHIBUYA. Leveraging a Retail-as-a-Service (RaaS) model, the store aims to connect digital-native consumers with emerging brands through cutting-edge technology. We aim to provide new value through open innovation between department stores and startup companies.