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Automated Driving

Automated driving technology enables vehicles to operate independently, enhancing both traffic safety and efficiency. This advancement is made possible through a combination of cutting-edge technologies, including artificial intelligence (AI), machine learning, sensor technology, and highly precise mapping data. Self-driving vehicles employ a multitude of sensors to perceive their environment in real-time. These sensors—such as cameras, radar, and LIDAR (laser radar)—collaborate to identify obstacles on the road, other vehicles, and pedestrians. The data gathered is transmitted to the vehicle's AI system for immediate analysis, enabling the vehicle to determine the best driving maneuver and execute actions like accelerating, slowing down, and changing direction. This decision-making process mirrors that of a human driver but is notably faster and more precise. Automated driving technology is classified into six levels, ranging from Level 0 to Level 5. Level 0 represents a fully human-driven scenario, while Level 5 denotes completely autonomous driving, requiring no human intervention at all. Currently, many automakers and tech companies are concentrating their development efforts on Level 2 (partially automated driving) and Level 3 (conditionally automated driving). These levels allow the vehicle to operate autonomously under specific conditions, with the expectation that a human driver can step in during emergencies. One of the anticipated advantages of automated driving technology is its potential to reduce traffic accidents. A significant number of traffic incidents stem from human errors in judgment or lapses in attention, but automated vehicles can consistently make optimal decisions, remaining unaffected by fatigue or emotional states. Furthermore, automated driving has the capacity to enhance traffic flow, alleviate congestion, and lower fuel consumption. It can also offer individuals with driving difficulties—such as the elderly or those with disabilities—a newfound sense of mobility. However, several challenges must be addressed before automated driving technology can be widely implemented. One key technical hurdle is ensuring safety in extreme and unpredictable weather conditions. For instance, sensor accuracy can be compromised in heavy rain or snow, and the technology must navigate complex urban environments, including interactions with pedestrians and other vehicles, where it is still developing. Additionally, issues of liability in the event of accidents involving self-driving vehicles and the risk of cyber-attacks must be carefully considered. Addressing these concerns will require continued technological advancement as well as the establishment of robust legal and ethical frameworks. Moreover, societal acceptance is crucial for the widespread adoption of automated vehicles. Many individuals prefer to retain control over their driving, and trust in automated technology is still evolving. As a result, consumer education and heightened awareness of safety are vital for fostering broader acceptance of automated driving technology. While automated driving technology holds the promise of transforming future transportation systems, realizing this potential will demand time and effort. As the technology matures, alongside increased social acceptance and the formation of legal infrastructures, self-driving cars are poised to become an integral part of our daily lives, setting a new standard for transportation. Nonetheless, a cautious approach is essential, ensuring a harmonious balance between technological advancement and societal needs.

Logistics DX - AI Applications and Challenges of Advanced Overseas Companies

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This article focuses on PLG and how to handle Product Qualified Leads (PQLs), which are key to its growth.