ROUTE06 Launches "The Day One Box vol. 2" for New Employees - Wellness Theme in Collaboration with Scent Designer MEGUMI FUKATSU

ROUTE06(headquartered in Chiyoda-ku, Tokyo; President Takafumi Endo; hereinafter "ROUTE06") is pleased to announce the launch of "The Day One Box vol. 2" for new employees.

For this second edition, ROUTE06 collaborated with MEGUMI FUKATSU, a renowned scent designer, to create six aroma oils inspired by the company’s philosophy. FUKATSU has worked with prominent Japanese companies and brands to create signature scents and design spaces. The fragrance of natural plants relaxes the body and mind, reminding us of ROUTE06's beliefs and the new story that is about to begin.

The Day One Box celebrates day one of a new story

At ROUTE06, we want to be a narrative organization where each employee takes the initiative, and their individuality and enthusiasm weave together like a story. New employees are valuable members who will contribute new chapters to ROUTE06’s story. To express our gratitude and welcome them for choosing this team, and to congratulate them on the first day of their new story that is about to begin, we deliver "The Day One Box" to them on the day they join the company.

"The Day One Box vol. 2" theme is wellness

Following the "Remote First" theme of the first edition, "The Day One Box vol. 2" features wellness-themed items that nurture both body and mind. Focusing on the sense of smell, which is the most intuitive of the five senses and evokes a whole-body experience, we selected six aroma oils and a diffuser made from natural wood, which were created with inspiration from ROUTE06's corporate philosophy. We aimed to create a space where people can connect with ROUTE06’s values through the scent of natural plants, allowing them to quietly reflect on themselves, even while working in a fully remote environment.

The six aroma oils were designed by MEGUMI FUKATSU, a leading scent designer in Japan who has created fragrances and designed spaces to represent numerous companies and brands, including ANA, Lexus, and Louis Paulsen. The six special aroma oils, both gentle and powerful, were created by combining the scent of natural plants, which varies delicately depending on their origin and extraction method, with the expert perspective of designing like architecture and interior design.

The Day One Box vol. 2" also includes other special tickets to the new route, as in the previous event: "Welcome Lunch," a casual lunch meeting, and "Welcome Office," where employees who live far away can come to the office whenever they want. Three types of tickets are available: "Welcome Office," which allows you to come to the office, and a ticket that allows you to have dinner with a representative of ROUTE06 at any time, in the hopes that you will feel closer to the founder. All items are enclosed in a special Western-style book box that evokes the beginning of a new story, and were created with special attention to the experience that new employees will have from the time they receive them on their first day until they open the box.

ORIGINAL AROMA OIL "DEFINE THE ROUTE"

The Latin word "spirare" (to breathe) is the root of inspiration. Deep breathing with the fragrance of natural plants relaxes the body and mind, and gently approaches the creativity that each of us is born with.

Although each of the six aroma oils has a distinct character, they blend harmoniously, creating an even richer and more nuanced fragrance when combined. The blend of high quality essential oils gives the fragrance a clear and fragrant aroma.

The design of the bottle, which aims for genderless cleanliness, logically expresses the intuitive experience evoked by the sense of smell. The original box for the diffuser, made of smooth paper and finely textured tint, is decorated with white foil with soft hexagons that look like a free mixture of your favorite scents. Embark on a journey to discover unexplored worlds with aroma oils that blend with your individuality.

No.1 Be a disruptor

A citrus-based oil with the powerful energy of lemongrass and the stimulation of black pepper. Step onto a path you believe in with a passionate changemaker.

No.2 Act besides

The clean blue cypress that becomes a large tree of 20m and the unique lavender with depth induce tranquility and calmness in your mind.

No.3 Build beyond

Ylang-ylang represents enchanting glamour and the strength of success. With a modern sensibility, it opens up tomorrow and makes you feel as if you are surrounded by happiness.

No.4 Give first

Rosemary, which enhances concentration, and cedarwood, which calms the mind, are hard-edged and gentlemanly. The sharp, spicy scent evokes bold courage.

No.5 Connect anywhere

Openness like the sun and the expansion of sensibility are expressed in red pulp orange. A fresh fragrance that uplifts the spirit.

No.6 Go root

The culmination expressed in the lively botanicals and the ginkgo biloba, called the tree of celebration. It is a strong and growing tree that holds its axis and continues to move forward.

Wood diffuser Lin

We selected @aroma's Wood Diffuser Lynn as a partner for aroma oil. Made from natural wood, the expression and individuality of the wood grain and hue, which change gradually with humidity, temperature, and age, make it a good partner for our ever-changing environment.

Comments

Olfactory scents have a real and direct effect on our senses and feelings. The six aromatic oils, derived from a wide variety of plant fragrances, add rich color to the time and space we spend with them, and create a healthy and positive value.
Scenting Designer MEGUMI FUKATSU, A Green Inc.

About MEGUMI FUKATSU

Scenting Designer, born in Hita City, Oita Prefecture, Japan, spent time in the great outdoors until the age of 18, and in her early 20s, her experience working for an airline company became the starting point for her hospitality. After that, she entered the world of fragrance. He has been involved in the creation of "@aroma" since its launch, and has been involved in numerous kaori production and space design projects for ANA, Louis Paulsen, and others, both in Japan and abroad, for about 20 years. He also works as an aroma plant hunter to discover aroma materials in production areas. In recent years, he has been teaching at universities, giving lectures and seminars to spread this culture. 2020, he established "A Green". He is the author of the book "Scenting Design - Kaori Shitsure".