ROUTE06

Yoshitaka Miyata

Yoshitaka Miyata. After graduating from Kyoto University with a degree in law, he gained experience in a wide range of management consulting roles, including business strategy, marketing strategy, and new business development at Booz & Company (now PwC Strategy&) and Accenture Strategy. At DeNA and SmartNews, he was involved in various B2C content businesses, both through data analysis and as a product manager. Later, at freee, he launched new SaaS products and served as Executive Officer and VP of Product. Currently, he is the founder and CEO of Zen and Company, providing product advisory services from seed stage to enterprise-level. He also serves as a PM Advisor for ALL STAR SAAS FUND and as a Senior Advisor at Sony Corporation, primarily supporting diverse products in new business ventures. Additionally, he has been involved in the founding of the Japan CPO Association and now serves as its Executive Managing Director. He is a U.S. Certified Public Accountant and the author of "ALL for SaaS" (Shoei Publishing).

Creating an Environment for Product Evolution: The Soft Factors

Product

Creating an Environment for Product Evolution: The Soft Factors

EnterpriseSaaSProduct ManagementNew BusinessAgile DevelopmentScrumUser ResearchOrganizational CultureWorking Environment

What kind of environment supports the products that form the basis of your business, and what kind of environment do the product development personnel who drive its operation seek?