Yoshitaka Miyata
Yoshitaka Miyata. After graduating from Kyoto University with a degree in law, he gained experience in a wide range of management consulting roles, including business strategy, marketing strategy, and new business development at Booz & Company (now PwC Strategy&) and Accenture Strategy. At DeNA and SmartNews, he was involved in various B2C content businesses, both through data analysis and as a product manager. Later, at freee, he launched new SaaS products and served as Executive Officer and VP of Product. Currently, he is the founder and CEO of Zen and Company, providing product advisory services from seed stage to enterprise-level. He also serves as a PM Advisor for ALL STAR SAAS FUND and as a Senior Advisor at Sony Corporation, primarily supporting diverse products in new business ventures. Additionally, he has been involved in the founding of the Japan CPO Association and now serves as its Executive Managing Director. He is a U.S. Certified Public Accountant and the author of "ALL for SaaS" (Shoei Publishing).
Product
User Value Original Theory
Not many organizations are able to make user first a reality as they breathe the air. There is a high hurdle to be constantly reminded when planning a product, identifying user issues, creating PRDs, and finally being able to confirm that the product is valuable to the user.
Product
The Concept and Process of Feature Closing
This article focuses on the discontinuation of a product or feature and outlines the process and key decision-making points to consider.
Product
Product Manager Diversity: Key to Realizing Product Strategy
This article reviews product strategy and explores the importance and benefits of product manager diversity in realizing that strategy, focusing on the growth phase and beyond.
Product
Security in Cloud Services
This article provides an overview of the security measures cloud service providers should implement and outlines various security certifications.
Product
Freemium in SaaS: Three Key Strategies
In this article, we will review what freemium means in SaaS, compare it with the similar concept of free trial, and confirm what it means in terms of product strategy.
Product
The Evolution of Pricing in SaaS
This article reviews how businesses and products have evolved with the rise of XaaS and identifies the necessary changes in pricing to support this evolution.
Product
Career Paths to Becoming a Product Manager
While knowledge about product management is growing, there's no well-organized guide on how to become a product manager. At the same time, the gateway to becoming a product manager with no experience is still quite limited. In light of this situation, this article challenges you to categorize the career path to product manager based on the backgrounds of the product managers I have worked with and the backgrounds of the product managers who became product managers.
Product
The Evolving Role of Product Leaders in Business Growth
This article explores the evolving roles, skills, and mindset of product leaders, with a focus on the organization, company structure, and the business phase in which they operate.
Product
Creating an Environment for Product Evolution: The Hard Factors
In the previous article, we covered the soft aspects, highlighting the importance of shared goals, user focus, and agility. In this article, we will introduce the hard aspects, including the tools that support the soft aspects.
Product
Creating an Environment for Product Evolution: The Soft Factors
What kind of environment supports the products that form the basis of your business, and what kind of environment do the product development personnel who drive its operation seek?
