Yoshitaka Miyata
Yoshitaka Miyata. After graduating from Kyoto University with a degree in law, he gained experience in a wide range of management consulting roles, including business strategy, marketing strategy, and new business development at Booz & Company (now PwC Strategy&) and Accenture Strategy. At DeNA and SmartNews, he was involved in various B2C content businesses, both through data analysis and as a product manager. Later, at freee, he launched new SaaS products and served as Executive Officer and VP of Product. Currently, he is the founder and CEO of Zen and Company, providing product advisory services from seed stage to enterprise-level. He also serves as a PM Advisor for ALL STAR SAAS FUND and as a Senior Advisor at Sony Corporation, primarily supporting diverse products in new business ventures. Additionally, he has been involved in the founding of the Japan CPO Association and now serves as its Executive Managing Director. He is a U.S. Certified Public Accountant and the author of "ALL for SaaS" (Shoei Publishing).
Product
Development and Operation with Low-Code
This article organizes the typology of low-code users and offers suggestions for addressing issues and implementing effective countermeasures related to low-code.
Product
Ownership in Low-Code Implementation
This article will review the support for implementing low code and then explain the differences between the U.S. and Japan in the implementation by users, with an awareness of the differences between the U.S. and Japan.
Product
Product Development for Low-Code Tools
This article will highlight the differences in the development of platforms that support 'no-code' or 'low-code' development, as compared to traditional SaaS and other common software development.
Product
The Next Step in the Japanese SaaS Market: Product Strategy in the Growth Phase
In this article, I will outline key considerations for product leaders of startups and new businesses in Series A-B that have achieved PMF within specific target segments.
Product
The Growth of Product Management in Enterprise Companies
This article focuses on enterprise companies and summarizes the state of product management as a starting point for promoting DX.
Product
Pricing Design and Operation in SaaS
This article covers the basics of pricing in SaaS, from the basics to day-to-day operations.
Product
The Pricing Team: Key to Maximizing ARPA
In this issue, we will focus on the Pricing Team, which promotes the most direct approach to increasing ARPA, such as the Pricing Review, to see how to optimize the company's overall profitability.
Product
The Importance of PQLs: Key to Driving PLG Success
This article focuses on PLGs and how to handle Product Qualified Leads ("PQLs"), the key to their growth.
Product
The Relationship Between Multi-Product Strategies, Compounding, and All-in-One
This article aims to systematically organize multi-product strategies, compounding, and All-in-One approaches, providing a foundation for strategic discussions.
Product
Product Organization Design and Decision-Making Processes
The nature of the product organization changes depending on the characteristics of the product itself, its phase, and the competitive environment. So, how should we view and design the product organization? In this article, we will review the product organization for each phase and raise its resolution around its impact on decision making.
Product
Product Mindset
For product-focused companies, the foundation of their business lies in adopting a product mindset—accurately understanding user needs, designing solutions to meet them, and creating user value.
Product
Steps to Achieve Product-Market Fit (PMF)
Following the success of e-commerce, social networks, and social games, the SaaS business model emerged in Japan during the 2010s. Following the order of Horizontal SaaS and Veritical SaaS, new players have emerged one after another. Product-Market Fit (PMF) is the first crucial milestone for a product after its launch phase. In this article, we would like to explore PMF once again, digging as deep as possible.