ROUTE06

Kaori Nakashima

Kaori Nakashima. After graduating from an art and design-related university, she worked on e-commerce business mainly for clients in the fashion industry before joining ROUTE06, where she is engaged in UI design, UX design, and creative design.

Web Design and Typography

Design

Web Design and Typography

Digital TransformationUI DesignUX DesignResponsive DesigntypographyDesign SystemInformation ArchitecturePrototypingInteraction DesignAccessibility

"95% of web design is typography."[^1] You may have heard Oliver Reichenstein, CEO and designer of iA (information Architects), a design firm that has created designs for major clients like NHK and Wikipedia, urging designers to get typography right. Oliver Reichenstein, CEO and designer of iA (information Architects), a design firm that has designed information for many major clients including NHK and Wikipedia, has a message for designers. Typography is a technology that mediates between writer and reader to enhance the reading experience, and a large portion of all web content is composed of language.